This fall I’m hot and bothered by a number of billboards out there. Where did advertising go wrong this season and why? My personal worst are the new Mark’s¬†advertisements. What? Is Mark’s saying that they didn’t welcome women until now? I get angry looking at this one and the rest of the series on my daily commute. And don’t get me started on the latest Cheese campaign.


Never run out of it

Brilliant campaign for toilet paper – built on a brilliant insight.

Find your greatness

Real Fruit Boxes

Doesn’t get fresher than this.

Imported From Detroit

An oldie, but a goodie.


One shot. No CGI. Totally awesome.

Never walk alone

I would run for you

V is for Val

A cheese-eating, bike-riding Canadian, now living in Amsterdam. Loves great design but creeped out by ballpoint pens. Alternate dream jobs include animals and cooking, but not cooking animals. Personal mantra gifted from an expert on the subject: Fortune favours the brave.

A is for Ali

Design hybrid by day. After hours she shoots film with toy cameras, sew clothes from books with Japanese instructions that she barely understands and hangs out with her husband, two beautiful girls and three crazy dogs. Personal mantra is "Don't worry, everything is going to be amazing". And for the most, it is.